What is Cosentyx and what is it used for?

Cosentyx is a medication used to treat a skin condition known as plaque psoriasis. It reduces inflammation and other symptoms. Our relations at Novartis were looking for an effective way to communicate their new multipack to physicians and patients. It was important that the communications not only provided information about the benefits and the use of the multipack, but also evoked the right emotion in the target group and incorporated the Cosentyx brand style.

That is where we came in! As experts in the field of design, strategy and marketing, we worked together with Novartis to develop a range of design concepts. Once we received the go-ahead, we began designing various communications, such as a super-cool looping video that will be shown during the BDD convention in Belgium. That is not all we did, however! We also designed and created leave behinds that will be handed out at the convention. To top it off, we even designed the leave behinds that will be included in the starter packs of the multipack.

With our work, we helped Novartis connect more effectively to its target group. The communications not only informed physicians and patients about the benefits of the multipack and the brand Cosentyx, but also about the instructions for the use of the multipack.

Are you also looking for an effective way to connect to your target group? Let’s chat!

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