Novartis Dermatology wants to establish itself as a leading dermatological company on LinkedIn (among other places). It was important to strengthen the relationships with key stakeholders, expand the organisation’s role as a knowledge partner and raise awareness of the relevance of the Skin to Live in Academy.

The Netherlands has circa 350 dermatologists and we want to reach all of them if we can! By looking at Dermatology’s LinkedIn Showcase page as a true part of the omnichannel strategy, we were able to achieve significant growth based around the following content lines:

• Exhibiting a strong scientific heritage and an innovative focus on a broad spectrum of dermatological indications to garner trust from society and position Novartis as a leader in the field of dermatology.
• Building on the story of Psoriatic Disease to convince dermatologists that psoriasis affects more than just the skin.
• Positioning Novartis as a partner in dermatology by providing high-quality CME that helps dermatologists improve their patients’ treatment.

Our activities:

We began by conducting a detailed baseline measurement and developing a content strategy. Every month, we analyse our progress and offer advice. Our executive role revolves around developing textual and visual content. Think of e.g.:

• Non-branded communication about Psoriatic Disease, CSU and HS
• Sharing scientific and relevant articles
• Communicating that we will be attending major events
• Highlighting our collaboration with partners (also through co-creation)
• Promoting CME activities
• Giving the Novartis team a “face”

All in all, we were able to achieve impressive growth figures in 2022:

• 1,237 likes – A growth of +1,282.8%
• 28 comments – A growth of +460%
• 143 reposts – A growth of +521.7%
• From 50 to 234 followers – A growth of +184 new followers
• An engagement rate of 7.138%

We are proud of these excellent results!

We used similar LinkedIn strategies and approaches for the therapeutic disciplines of Rheumatology and Neurology. Do you want to improve your LinkedIn strategy as well? Don’t hesitate and contact us today! Our team is standing by to help you make your LinkedIn successful.