You are undoubtedly familiar with the Proud of Our Bloodline logo, which represents Novartis’ passion for developing medication for haematological diseases.

Together with the tagline – “We care. We cure. We never stop.” – it truly exemplifies what drives Novartis in this field.

When Novartis asked us to design a rebranding of their existing logo, our own blood ran hot. What an awesome challenge!

Following an inspirational brainstorming session during which Novartis outlined its frameworks and wishes, REAL Concepts got off to a creative start.

By combining such elements as bloodline, flow, never stop and the different colours, we achieved our final result:

The C & C of Care & Cure in the form of an “infinite” artery, with the H of Haematology visible in the negative space.

Of course, this design was also used on social media.

Besides the logo itself, we created a complete range of advertisements, photographic material, a style guide and social media posts.

This was a project we are truly proud of!